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The cost model of an AI feature
The cost model of an AI feature
22/07/2026 — [email protected]

Per-token pricing looks trivial until you multiply by retries, conversation history and the context you resend on every...

Writing prompts your team can maintain
Writing prompts your team can maintain
20/07/2026 — [email protected]

Prompts are code with none of the tooling. Treat them like code anyway — version them, review them, test them, and expla...

What to tell users when the model is wrong
What to tell users when the model is wrong
18/07/2026 — [email protected]

Your AI feature will be confidently wrong in front of a user. What the interface does in that moment decides whether the...

AI adoption without a rewrite
AI adoption without a rewrite
16/07/2026 — [email protected]

The best first AI feature is small, measurable and easy to switch off. Start where a wrong answer is cheap and the value...